Attracting and Retaining Talent with Unique Benefits

Being an attractive employer is key to retaining and hiring top employees. Sometimes, a standard salary and benefits package won’t cut it. With almost all companies offering employee benefits packages too, having a unique package with less popular perks can set you apart from other employers.

Bringing in financial planners to educate and assist your employees has been a more common benefit for employers to offer. A chance for someone to talk with a financial advisor could be a game changer for them and their personal life and benefits the employer. This shows employees you’re looking out for their well-being while helping to maximize the value of their salary.

Lifestyle spending accounts (LSA) are increasing in popularity as well. What separates it from the more popular HSA or FSA is they are employer funded and allow employees an allowance to spend on an array of wellness products and services. The more commonly seen HSA is much stricter on where its funds can be spent, primarily just on healthcare needs, and is funded by the employee pre-tax. Fitness expenses, childcare, tuition reimbursements, and work from home support, all could be expensed to an LSA. Out-of-the-box ideas like these not only enhance your benefits package but make you a more desirable employer overall. Make sure you’re with an insurance broker who helps you be the best employer you can be.

Written by: Xavier Bodnar

G. Kevin Nemith , Hilb Group Delaware